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Rice
Introduction

Source: SunSuiVi

Who is SunSuiVi?

  • One of the leading manufacturers and marketers of rice in Chinese Taipei
  • A well regarded company with a reputation of providing customers with the freshest and safest rice in Taiwan
  • An established and trusted brand in the markets of Food and Food Services, Food Industries, and Retail Sales.

Comparison of Rice Production in Cambodia and Chinese Taipei

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Post-Manufacturing food loss prevention

  1. Package size and packing methodology
     
    • 30 years ago- Evolution of consumers’ shopping habits.
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    • 20 years ago- 1st small package retail size was introduced
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    • Today- Adapting to consumers' evolving shopping habits: Offering multiple package sizes.
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      30Kg                               15Kg                       9KG           3Kg
    • Vacuum packing and Nitrogen packing
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    • Vacuum packing and Nitrogen packing
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    • Premium packages
      • Sunsuivi is committed to promoting vacuumed packed rice as a means of offering the freshest rice on the shelf.
      • Market growth over the past 2 years: 100%
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  2. Inventory management
    • Rice's biggest enemy: Insects!
      • Common problem for all agricultural products.
      • Eggs are long laid into the rice grain in the rice field.
      • After the milling process, when in final rice form, insects can hatch out when the temperature is right.
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    • Proprietary Technology to Remove Infestation
      • Store Shelf Inventory Monitoring:
        Collect and monitor in-store inventory information using web-based tools.
      • Make to Order:
        Minimize the inventory in the warehouse.
      • Constant Market Monitoring:
        Apply appropriate promotions to slow moving products.
      • Sales Rep's Performance Management:
        Set goals for district representatives to minimize product return frequencies.
    • Proprietary Technology to Remove Infestation
      • Chinese Taipei's Council of Agriculture has found 27 kinds of insect infestation present in rice in Taiwan.
      • One type of insect cannot be eliminated during the hard rubbing and squeezing of the rice milling process: “Rice Weevil”.
      • Vacuum packs can only suppress the hatching and growth of pest eggs temporarily.
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        ♦Applying high-frequency disinfestation technique, using microwave treatment.
        ♦Effectively destroys pest eggs.
        ♦Has little effect on rice quality.
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  3. A proprietary reprocessing technology
    • Has some limited impact to the quality/ structure of rice.
    • Apply methodology under limited circumstances.
    • Proven effective to prevent food loss!
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  4. Reclamation of production by-products
    • Eliminating Waste: Making Use of Rice By-Products
      • Rice Hull: Fertilizer and substrate/ Animal feed (Fiber)/ Energy source
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      • Rice Bran -- Stabilized
        • Rice bran usually becomes acidified and oxidized quickly after being removed from the rice.
        • Working together with the China Grain Products R&D Institute, we have successfully stabilized the bran without adding any chemical substances or by decreasing its nutritive value.
        • Now consumers can benefit from this valuable and nutritious natural product.
        • High in Dietary Fiber
        • High in Vitamin E、B
        • Great Source for GABA、IP6
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      • Broken Rice
        • Supplied to the industrial market, for making value-added food products.
        • Lower quality broken rice can be used as animal feed.
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  5. Consumer continuing education
    • Organic Farm
      • An effective way to educate consumers to be more aware of the value of food (thereby discouraging waste) is to offer a first-hand experience in rice farming!
      • In 2004, Organic Farm Land was constructed to promote organic rice growing, and raise the level of environmental consciousness.
      • Here, kids get to experience the process of rice farming!
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