Source: SunSuiVi

Who is SunSuiVi?

• One of the leading manufacturers and marketers of rice in Chinese Taipei
• A well regarded company with a reputation of providing customers with the freshest and safest rice in Taiwan
• An established and trusted brand in the markets of Food and Food Services, Food Industries, and Retail Sales.

Comparison of Rice Production in Cambodia and Chinese Taipei

Post-Manufacturing food loss prevention

1. Package size and packing methodology
    
   
   • 30 years ago- Evolution of consumers’ shopping habits.
      
   • 20 years ago- 1st small package retail size was introduced
     
   • Today- Adapting to consumers' evolving shopping habits: Offering multiple package sizes.
     
     30Kg                               15Kg                       9KG           3Kg
   • Vacuum packing and Nitrogen packing
     
   • Vacuum packing and Nitrogen packing
     
   • Premium packages
     • Sunsuivi is committed to promoting vacuumed packed rice as a means of offering the freshest rice on the shelf.
     • Market growth over the past 2 years: 100%
       
2. Inventory management
   • Rice's biggest enemy: Insects!
     • Common problem for all agricultural products.
     • Eggs are long laid into the rice grain in the rice field.
     • After the milling process, when in final rice form, insects can hatch out when the temperature is right.
        
   • Proprietary Technology to Remove Infestation
     • Store Shelf Inventory Monitoring:
       Collect and monitor in-store inventory information using web-based tools.
     • Make to Order:
       Minimize the inventory in the warehouse.
     • Constant Market Monitoring:
       Apply appropriate promotions to slow moving products.
     • Sales Rep's Performance Management:
       Set goals for district representatives to minimize product return frequencies.
   • Proprietary Technology to Remove Infestation
     • Chinese Taipei's Council of Agriculture has found 27 kinds of insect infestation present in rice in Taiwan.
     • One type of insect cannot be eliminated during the hard rubbing and squeezing of the rice milling process: “Rice Weevil”.
     • Vacuum packs can only suppress the hatching and growth of pest eggs temporarily.
       
       
       ♦Applying high-frequency disinfestation technique, using microwave treatment.
       ♦Effectively destroys pest eggs.
       ♦Has little effect on rice quality.
        
3. A proprietary reprocessing technology
   • Has some limited impact to the quality/ structure of rice.
   • Apply methodology under limited circumstances.
   • Proven effective to prevent food loss!
     
4. Reclamation of production by-products
   • Eliminating Waste: Making Use of Rice By-Products
     • Rice Hull: Fertilizer and substrate/ Animal feed (Fiber)/ Energy source
        
     • Rice Bran -- Stabilized
       • Rice bran usually becomes acidified and oxidized quickly after being removed from the rice.
       • Working together with the China Grain Products R&D Institute, we have successfully stabilized the bran without adding any chemical substances or by decreasing its nutritive value.
       • Now consumers can benefit from this valuable and nutritious natural product.
       • High in Dietary Fiber
       • High in Vitamin E、B
       • Great Source for GABA、IP6
         
     • Broken Rice
       • Supplied to the industrial market, for making value-added food products.
       • Lower quality broken rice can be used as animal feed.
         
5. Consumer continuing education
   • Organic Farm
     • An effective way to educate consumers to be more aware of the value of food (thereby discouraging waste) is to offer a first-hand experience in rice farming!
     • In 2004, Organic Farm Land was constructed to promote organic rice growing, and raise the level of environmental consciousness.
     • Here, kids get to experience the process of rice farming!