Product Type: All
Stage: Distribution & Marketing, Consumption
Problem: Consumers take too much food than they can eat, often leave a large amount of leftovers on their tables.
Solution: The “Eat up food” campaign mobilize restaurants and hotels to join the campaign to encourage guests to change their eating habits.

1. Consumers are encouraged to eat up their meal and then post the photos on the social network with hashtags like #anhetroi or #eatupfood.
2. The campaign works with restaurants and hotels; for each successful share, there will be a donation to the “4000 meals for poor kids”.