Product Type: All
Stage: Distribution & Marketing, Consumption
Problem: Households in NZ waste roughly $560 worth of food annually half of which is comprised of vegetables and fruits.
Solution: Glad began a multi-platform awareness raising campaign using print, television, and social media to educate on proper food storage and handling.

1. GLAD Australia and New Zealand reached out to consumers with a product solution through social media, TV and partnerships.
2. Time lapse videos
    
3. Protection pointers
4. Retail in-store tie-up