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May 27 , 2019Views : 25267
Tokyo, NTT Docomo Conduct Trial of Food Loss Reduction Program
The Tokyo Metropolitan Government and NTT Docomo conduct a demonstration trial of EcoBuy at a grocery store called mini Piago. The joint project aims to raise awareness about food loss reduction among consumers and encourage shops and houses to reduce food waste.
EcoBuy is an app for smartphones, developed by NTT Docomo. It is designed to reduce food loss by giving incentives in the form of points to consumers for purchasing foods designated as EcoBuy products due to the proximity of best-before dates or expiration dates. The consumers take photos of the receipt and the best-before or expiration dates on products and send the photos to a point-handling center through the app. Upon receiving the photos, the center checks the photo data and awards points, such as "d points" , worth about 20 percent of the listed price if the purchased food meets the conditions.
