TOOLKITS

Prevent

Consumer Education Platform

Product Type: All
Stage: Distribution & Marketing, Consumption
Problem: Households in NZ waste roughly $560 worth of food annually half of which is comprised of vegetables and fruits.
Solution: Glad began a multi-platform awareness raising campaign using print, television, and social media to educate on proper food storage and handling.

  1. GLAD Australia and New Zealand reached out to consumers with a product solution through social media, TV and partnerships.
  2. Time lapse videos
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  3. Protection pointers
  4. Retail in-store tie-up
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Resource :

The Clorox Company, New Zealand