Product Type: All
Stage: Distribution & Marketing, Consumption
Problem: HUF started the trash sorting programme in 1989 and discovered that between 40-60% of waste are leftovers.
Solution: HUF started the Cherish Food Programme in 2013 to educate the public by informing people of the importance in reducing food loss and waste from farm to fork.

1. The Cherish Food Programme included doing surveys, publishing handbooks, holding forums, implementing food education and training programmes for women.
   
2. In the training programme, the HUF invites people to take photos of their fridge and try to understand people’s consumption habits; furthermore, the HUF encourages the use of ugly or wonky vegetables.